Alex Farfurnik | Co-Founder and CTO, Xibao
Alex is a serial entrepreneur focused on internet technology and marketing. Being considered an expert in the field of search engine optimization, Alex has unique insights into the search world, inventing technologies for optimization in Google, Yahoo, Bing, Baidu and currently Taobao where his company, Xibao, is using technology to manage SEM campaigns of over 200 million keywords for over 30,000 e-commerce customers including leading Chinese and global brands.
Before Xibao, Alex was co-founder and CEO of Amoeba Factor – a mass domain development company managing over 1,000 websites with teams across China, India, Philippines and the US. Prior to that, he co-founded and served as CSO of Jipingmi – a real estate search engine with over 1 million registered home seekers across 30 cities in China and over 100,000 new daily real estate listings.
Alex was born in the Soviet Union, grew up in Israel and has been living in China since 2004. He is fluent in Russian, Hebrew, English and Chinese.