Fergus Hay | Managing Director of Ogilvy and Mather
Over the last decade Fergus has been at the cutting edge of digital and social media innovation in the communications industry. Working in London, New York, Los Angeles, Chicago, Hong Kong and Singapore Fergus has focussed on bringing new innovations to major brands such as Coca Cola, British Airways, Barclays, Diageo, Shangri La and Uber technologies to build business and brand value in the modern market place.
Fergus currently works for Ogilvy and Mather, the world’s largest communications group, and has built a keen understanding of the consumer dynamic across Europe, North America, LATAM and Asia Pacific. He most recently has led Asia’s largest Social Media marketing agency, Social@Ogilvy, with 400+ employees in 22 offices across 17 markets, including overseeing the roll out of new product innovations such as Social Care, Social CRM and Social Shopper.
He has been involved in a series of start ups in the Ad Tech, Entertainment, Hospitality and Social space. He is also a frequent media commentator on social media and technology innovation.
Fergus is currently enrolled in TRIUM, the World leading Executive MBA program as voted by the Financial Times featuring Stern, LSE and HEC Paris.