David Ketchum | President Asia-Pacific, Bite Communications
David Ketchum has over 20 years' experience in Asia, and has been involved in every aspect of corporate and marketing communications. He currently heads up the Asia Pacific region of Bite, a global marketing services agency. He is also Chairman of the Asia Digital Marketing Association and the author of the book “Big M, Little m Marketing; New Strategies For the New Asia.”
He founded regional communications firm Upstream Asia, which was merged with Bite in 2009. Prior to that, he was Senior Vice President, Marketing and Communications, Asia Pacific with Calvin Klein, Inc. He has also held senior management positions internationally with Burson-Marsteller and Hill and Knowlton in the United States, Europe, and Asia.