David Ketchum

David leads Current Asia, a company that uses data to create better customer experiences and drive sales.

Previously, he founded Upstream Asia, which grew into a regional marketing network and was acquired by AIM-listed Next Fifteen.

He also served as SVP, Marketing and Communications for Calvin Klein Asia, and held senior positions with PR agencies in Asia and Europe.

He’s the author of BIG M, little m Marketing: New Strategies for a New Asia